Real Money Talk
When Intuit launched their newest product, Turbo, in 2018, their ambition was to do more than just roll out a new product—they wanted to change the conversation about money. Outcast created a series of videos of people opening up and having real, honest conversations about money and other financial issues. These videos were accompanied by social media and paid campaigns encouraging open dialogs about money. After two years of having honest and personal conversations about finance, year three of the #RealMoneyTalk campaign took it a step further by asking, “Where to Next?”
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Client: Intuit
Real Money Talk
Campaign, Branding, Organic + Paid Social, Motion Graphics
When Intuit launched their newest product, Turbo, in 2018, their ambition was to do more than just roll out a new product—they wanted to change the conversation about money. Outcast created a series of videos of people opening up and having real, honest conversations about money and other financial issues. These videos were accompanied by social media and paid campaigns encouraging open dialogs about money. After two years of having honest and personal conversations about finance, year three of the #RealMoneyTalk campaign took it a step further by asking, “Where to Next?”
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